John Ovans is a creative copywriter, content manager and journalist with 14 years of experience in the worlds of retail, travel, food and hospitality.

I’ve worked in-house as copywriting lead for Cathay Pacific and Fortnum & Mason, giving me a particular knack for handling e-commerce for iconic and luxury brands. But over the years I’ve written about everything from Her Majesty The Queen to drag queens, from ballroom to batteries.

Recently my clients have included The Financial Times, Roland Mouret, Penhaligon’s, Fever-Tree, Carolina Bucci, Grindr, Anuvu and JING Tea.

I’ve also previously worked in senior editorial positions for the Time Out Group. I’m now based in London, but my career has moved me to Beirut, Shanghai and Hong Kong.

A thing or two I know a thing or two about:

• Marketing campaigns

• UX copywriting

• Crisis and service comms

• Naming and branding

• Social media copywriting

• Packaging copy

• Signage and point of sale

• Digital content

• Tone of voice

• Video scriptwriting

• Press releases

• Proofreading

• I could harp on and on, so if you’re interested, just ask.