Campaigns
From ideating creative concepts to planning, execution and analysis, I pride myself on campaigns that are original and memorable. I know how to interpret briefs for multichannel delivery – whether that’s in visual merchandising as part of a window display or a full suite of digital marketing assets.
Most recently I led creative direction for Fortnum & Mason’s ‘Gather Together’ campaign in 2021 and ‘Choose Joy’ in 2022, and all copywriting and storytelling for Fortnum’s Platinum Jubilee celebrations including the Pudding Competition too. I also launched the Chocolate Library Short Story Competition in 2019. Mustn’t forget that one!
Choose Joy
Riffing on wellness mantras and offering some words of encouragement in a gloomy month, this January campaign for Fortnum’s was rolled out via series of empowering slogans. ‘Live Laugh Lossus’ and ‘Take the Bath Less Chosen’ are personal faves. Lovely to see comments on social from people inspired by them.
Welcome to Jinan, City of Springs
In 2018, Cathay Pacific launched a business route from Hong Kong into the city of Jinan, Shandong province. We supported with a full-scale digital consumer campaign, extolling its beauty as a tourist destination.