Email

As an Assistant Editor at e-commerce platform LivingSocial, email marketing content marked the beginning of my copywriting career and always feels like home territory. Over the years I’ve mastered clear, easy-to-scan content that cuts through the noise in people’s inboxes, and copy with persuasive power and direct call-to-actions.

At Fortnum & Mason, I headed up copy on a highly agile email team producing high engaged, high converting email newsletters for UK, international and corporate databases. Ensuring brand tone of voice balanced with commercial requirements, we regularly tested subject lines, pre-headers and email content testing to improve open and click through rates.

Fortnum & Mason

Bringing heritage up to the modern day, a whole email devoted to the joy of… Christmas puddings.

Fortnum & Mason

A bit of cheer to people’s inboxes following the November lockdown.

LivingSocial

Talking about mermaids can always give copy a lift.

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